Frequently Asked Questions – Marketing

The answers to top questions about marketing, including On Behalf Marketing, Client Connect, Product Recommendations, and more.

What are the most effective ways to promote my Online Store?  
Displaying QR codes in your salon, sending emails and texts, and posting on your social media channels are great ways to promote your Online Store. Here's an article that you may find helpful: Top 10 Ways to Promote Your Online Store

How does a QR code help me promote my Online Store?    

A QR code gives your clients instant access to your online store from their phones. Here’s how to generate a QR code and what to do with it to help promote your Online Store: How do I create and use QR codes in my salon?

What is On Behalf Marketing, and why is it important to my business?
On Behalf Marketing is an automated email marketing feature designed to boost service and retail sales for beauty businesses on SalonInteractive. This tool allows brands to send various types of email marketing directly on behalf of the beauty business, encouraging salon clients to book services and make purchases through the salon’s Online Store.

What is On Behalf Marketing and how does it work?

What are service promos?
On Behalf Marketing service promotion emails can significantly enhance your business by driving more appointments and building trust with clients. These emails keep your services top-of-mind and engage clients even when they're not in the salon. On Behalf Marketing promotions save you time by managing the design and scheduling for you, allowing you to focus on your craft.

How much does On Behalf Marketing cost?
On Behalf Marketing is free to use. To take advantage of the feature, simply upload your clients and turn on your marketing permissions for your favorite brands. 

How do I upload clients?

How do I set up On Behalf Marketing?

How do I know that my client information is safe with On Behalf Marketing?    
Your client list is yours and yours alone. You can allow distributors and brands to send marketing emails on your behalf, but they do not have direct access to your clients. Links in the emails lead directly to your Online Store.

What benefit does connecting my software to SalonInteractive provide?
Integrating SalonInteractive with the software platform you use every day will expand the reach and ease of use of our email and marketing tools. For example, you can take advantage of On Behalf Marketing and Client Connect email marketing, plus send Product Recommendations with ease thanks to a client data feed.

How do I add clients to my account?  
You can find an easy tutorial here:  How do I upload clients?

How do I add tags?    
Here’s a tutorial you may find helpful: How do I add tags?

What is Client Connect, and how can it benefit my business?
Client Connect is a suite of powerful marketing features that help you nurture your client relationships and expand the reach of your Online Store. That way, you can ensure clients can always access the brands they love. Discover more: What is Client Connect?

How much does Client Connect cost?
SalonInteractive’s Essentials plan includes Client Connect email marketing. The monthly rate is based on the number of clients with email addresses that you have on your client list. Rates start as low as $5 a month after a free 30-day trial. Click here to learn more: https://www.saloninteractive.com/pricing

Does email marketing really work?    
Email is still one of the most engaging forms of communication and offers the highest retention and click-through rates. Client Connect email marketing users average an open rate of 48% versus the 18-25% industry standard.

What is dedicated onboarding?
Our dedicated onboarding team is here to help you get set up and make the most of Client Connect email marketing. Let one of our experts help set your business up for success.

How are automated emails different from email campaigns?    
Email automations send communications to an individual client based on specific events. For example, you can send birthday greetings each year, remind clients when they are running low on products or need to make their next appointment, and even thank them automatically for their online purchases. In contrast, an email campaign is one communication sent to all of your clients or any segment of your client list all at once.  What is Client Connect?

I don't have time to create marketing emails from scratch. Are there templates I can use?  Absolutely! Client Connect offers a wide variety of expertly designed email templates, from holiday-themed to product and service highlights and more. Just grab your template of choice, personalize it as desired, and hit send! 

How do I create an email campaign using a template?

How do I unsubscribe a client from my email marketing?
There are a couple of ways to unsubscribe clients from marketing emails: How do I manage unsubscribed clients?

How do I re-subscribe a client to my email marketing?
If one of your clients accidentally unsubscribed from your email marketing list, you can add them back in using this easy process: How do I resubscribe a client who unsubscribed?