Now that you have your Online Store set up, the next step is to let your clients know all about it. It’s a convenient way to shop 24/7 and a trusted source for professional products recommended by their beauty expert (that’s you, by the way).
1. Add a Shop Now button on your website: How do I use my Online Store link on my website? and on Facebook.
2. Create a post on all of your social media channels with a direct link to your Online Store.
3. Add Instagram Stories then Highlight Instagram Stories.
4. Pin your Facebook post to the top of your page, so others see it first.
5. Create an email campaign and shout out the good news. How do I create & send email campaigns?
6. Create a QR code that links back to your store. Place this code on with an invite to check out your Online Store on displays in your salon, in your front window, on printed receipts, even on the back of your business cards. How do I create and use QR codes in my salon?
7. Send individual product recommendations to your client based on their specific needs. How do I make product recommendations?
Download the mobile app to text or email:
What is the SalonInteractive mobile app, and how do I use it?
8. Make a quick video tutorial and include a link to your Online Store for viewers to shop for the products and tools that you just demonstrated.
9. Tell your clients about your Online Store, even show them the next time they are in your chair the products that you recommend using their phone. Also, place those products in their shopping cart so they can reference them, and hopefully buy them, later.
10. Show your clients how to add your Online Store to their home screen for easier access:
How do I add my Online Store icon to iPhone home screen?
How do I add my Online Store icon to an Android home screen?
Resources:
How do I find my online store link?
How do I make Product Recommendations?
If you need help, our support team is here for you. Give us a call at 312-300-0553 or open a case at support@saloninteractive.com.