When you want to market to your clients but don’t have the time, On Behalf Marketing (OBM) is here to help.
Note: If you do not have an Online Store but want to set up service promotions through On Behalf Marketing, follow these instructions:
Set up On Behalf Marketing during Online Store Set up
If you haven't set up your Online Store yet, please do so. During the store setup, you’ll have the opportunity to set up On Behalf Marketing.
How do I set up my Online Store?
Set up On Behalf Marketing After Online Store Set up
Otherwise, you can set up (or turn on/back on) On Behalf Marketing. Click On Behlaf Marketing in your SalonInteractive menu.
Feel free to look around to learn more about the benefits of On Behalf Marketing. You can even swipe through some recent emails to see how they look.
When ready to move forward, click Get started (or Set up On Behalf).
Select the types of On Behalf Marketing emails you’d like clients to receive to help them shop your Online Store. These emails are designed to enhance the shopping experience for your clients and include automated emails featuring your favorite brands.
Email types:
Free shipping emails
Offers for free shipping on your Online Store.
Product discount emails
Discounts on products to boost Online Store sales.
Education emails
Useful info related to the brands you select.
Product sets emails
Bundled product offers and seasonal holiday gift set specials.
Service promotion emails
Promotions that encourage clients to book appointments for salon services your beauty business offers.
NOTE: If you deselect all promotion types, OnBehalf Marketing will be turned off.
Once you’ve made your email type choice(s), click Next.
Select the brands you want to include in On Behalf emails. We suggest selecting 3-5 brands. Narrowing your selection gives you the power to stand behind the brands you suggest and ensures your clients receive just the right number of special offers without feeling overwhelmed.
Once you’ve made your brand selection, click Next.
Choose the brands you’d like to include for each type of promotion that you selected. Once you have made your selection(s), click Finalize.
For service promotions, you’ll need to add your online booking link.
Select the brand(s) you use to perform services in your business. When done, click Save.
Resources:
- What is On Behalf Marketing and how does it work?
- How do I manage On Behalf Marketing?
- How do I upload clients?
If you need help, we’re here for you. Give us a call at 312-300-0553 or open a case at support@saloninteractive.com.