When you want to market to your clients but don’t have the time, On Behalf Marketing (OBM) is here to help.
Note: If you do not have an Online Store but want to set up service promotions through On Behalf Marketing, follow these instructions:
Set up On Behalf Marketing during Online Store Set up
If you haven't set up your Online Store yet, please do so. During the store setup, you’ll have the opportunity to set up On Behalf Marketing.
How do I set up my Online Store?
Set up On Behalf Marketing after Online Store Set up
You can set up (or turn on/back on) On Behalf Marketing from your dashboard.
Log in to SalonInteractive. From your dashboard, click Client Connect and then On Behalf.
Feel free to look around to learn more about the benefits of On Behalf Marketing. You can even swipe through some recent mails to see how they look. When ready to move forward, click the Get started button.
Select the types of On Behalf Marketing emails you’d like clients to receive to help them shop your Online Store. These emails are designed to enhance the shopping experience for your clients and include automated emails featuring your favorite brands.
Email types:
Free shipping emails
Offers for free shipping on your Online Store.
Product discount emails
Discounts on products to boost Online Store sales.
Education emails
Useful info related to the brands you select.
Product sets emails
Bundled product offers and seasonal holiday gift set specials.
Service promotion emails
Promotions that encourage clients to book appointments for salon services your beauty business offers.
NOTE: If you deselect all promotion types, it will turn off On Behalf Marketing.
Once you’ve made your email type choice(s), click Next.
While you can choose up to five brands to include in On Behalf emails, we highly recommend selecting up to three. Narrowing your selection gives you the power to stand behind the brands you suggest, ensuring your clients receive just the right amount of special offers without feeling overwhelmed.
Once you’ve made your brand selection, click Next.
Choose the brands you’d like to include for each type of promotion that you selected. When done with your selection(s) click Finalize.
Note: For service promotions, you’ll need to add your online booking link. Also, only select the brand(s) you use to perform services in your business for service promotions.
Next Step: How do I set On Behalf Marketing brand priorities?
Resources:
- What is On Behalf Marketing and how does it work?
- How do I manage On Behalf Marketing?
- How do I set On Behalf Marketing brand priorities?
- How do I upload clients?
If you need help, we’re here for you. Give us a call at 312-300-0553 or open a case at support@saloninteractive.com.