4 Steps to Success with Your Online Store

Easy ways to get the word out about your Online Store.

You’ve set up your online store and patiently await the sales to start rolling in. Why not – you’re proud of your shop and its potential in both convenience for your clients and commissions for you. And, you’ve done everything right. You choose only the brands you love and genuinely want to share with your clients. You added your salon logo to brand your store and even connected your bank so that commission payments can flow into your account. 

Now what? Simple: you get the word out!

Here are the steps to let your clients know about your Online Store:

STEP 1: Add Shop Now buttons everywhere you can think to put them: your website, social media, digital newsletters, and epromos. You want to make it easy for your clients to get to your Online Store.

How do I use my Online Store link on my website?

STEP 2:  Share your Online Store link at every opportunity: text it to clients, add it to your appointment confirmation emails and receipts, and even send regular product recommendations. And take advantage of your social media channels. Create social posts about your favorite products or post a tutorial about how to use a specific product. Make fun TikTok videos showing quick before and afters or demonstrate how to use the right products on curly hair or the best frizz buster for humid days…the possibilities are endless. Just remember to include your store link and specific product links for your Online Store.

How do I create a social post announcing my Online Store?
What are easy ways to plan social media posts?

STEP 3: Use QR codes to drive traffic to your Online Store. It’s easy to create a quick QR code using your Online Store link. Many free QR code generators, like QRcode-Monkey, can help. Drop your QR code onto mirror clings for your stations, front window or door, and even restroom mirrors. Place tent cards and signage in your salon at the front desk, in the waiting or retail area, and at each station. 

How do I create and use QR codes in my salon?

STEP 4: Send email marketing campaigns through Client Connect. Standard templates are pre-designed and available to announce your store. In a few clicks, you can brand it to your salon, upload your clients, and email away!

What is Client Connect?

Once you have introduced your Online Store to your clients, keep up the efforts with regular product recommendations, and mention your store in your client consultations and ongoing communications. After all, they can shop your Online Store if they don’t know about it (or have easy access to it)!

Yet more ways to ensure success:
How do I make Product Recommendations?

What is the SalonInteractive mobile app and how do I use it?