Branding is important for all businesses. As a salon owner, it makes sense to add your logo to everything that represents your business, inlcuding your Online Store.
How do I add or change my logo?
But adding your logo to your store is just the tip of the branding iceberg. You can also carry your branding into your email communications first by adding your logo to the header and then by selecting fonts, colors, imagery, and layouts that suit the look and feel of your business. That way, any communications look like they are part of your business — especially helpful for email communications.
How do I set up my email header?
Your branding is also how your business is listed, even if it's not stylized like a logo is. That's why it's important to ensure your company information is correctly listed on your account, as it shows up at the bottom of your store:
How do I edit my company settings?
Also, follow suit by adding your location and contact information to your marketing email footers:
How do I set up my email footer?
However, your branding doesn’t stop with your logo and chosen fonts and colors within communications. It folds over into your entire client experience, including the products you decide to use and stand behind in your business.
For example, it’s okay to support the same line as your color products for color and general hair care and choose a different line for scalp issues or perhaps a curl line. If you have a large male clientele, you may wish to add a men’s styling and grooming line. And then there are appliances. You can undoubtedly add a tool line if your current brands don’t offer the tools you recommend.
How do I add another distributor?
Short of a makeup, body, or skincare line, your Online Store is now complete. You can always add or change brands down the line if you wish. If there’s enough of a call for a brand, by all means, add it. But, in the meantime, ensure you’ve covered the needs of your clientele with your team’s favorite brands.
With your three to five main lines, tops – your clients will trust the brands on your Online Store and have confidence that you will only recommend the products you stand behind for their beauty or grooming needs.
What are the best practices for selecting brands and distributors for my Online Store?