How do I understand and track email campaigns?

Client Connect Campaign Tracking allows you to see how clients are interacting with your marketing emails.

Log Into SalonInteractive. From your menu, go to Client Connect and then Campaign Tracking.

The first page will have a list of your email campaigns with the following categories: 

 
•     Campaign: Name and date of the email campaign

•     Targeted: How many clients the email campaign attempted to reach

•     Delivered: How many clients successfully received the email

•     Bounced: How many emails failed to reach clients (typo in the email, inactive email,             etc.)

•     Opens: Number of clients who actually opened the email after receiving it
•     Clicks: Number of clicks on email links for opened emails

•     Unsubscribed: Number of clients who received the email and opted out of receiving             further email communication

•     Estimated Cost: for distributors and brands - does not apply to salons

•     Sent By: Who sent the email: you, your distributor or consultant, a franchise manager,         or a brand.

1. To track a specific campaign sent, click/tap on its name in blue. This will take you to another screen, which is a list of clients who were targeted for this email.

2.     To view one specific result of that campaign, choose the desired category from the               Status drop-down menu.

You have the option of:
•    Bounce: If a server cannot or will not deliver a message, Client Connect considers it a          bounce. Bounces are often caused by outdated or incorrectly entered email                          addresses.

•    Click: If a recipient opens an email and clicks on a call-to-action button or link in that            email, that action is considered a click or click-thru. This event is the best way to                  track your email engagement.

•     Deferred: If an email cannot immediately be delivered, but it hasn’t been completely             rejected, the email is considered deferred. Sometimes called a soft bounce, Client               Connect will try to deliver a deferred message for up to 72 hours. After 72 hours, the           deferral turns into a block failure for that one message.

•     Dropped: There are a number of reasons an email will not be sent to a recipient for               delivery, including if the content has been identified as spam or the recipient has                 unsubscribed previously.

•.    Open: An opened email is the first step toward the action you want your recipient to             take. This event fires every time your email is viewed by a recipient.

•     Processed: This event fires when Client Connect receives an individual message and           prepares it to be delivered.

•     Spam report: If your message has been deemed spam by the recipient’s Internet                   Service Provider (ISP), the email is reported back to Client Connect as spam.

•     Unsubscribe: An unsubscribe is when a recipient purposely unsubscribes from your           email, placing that contact on the unsubscribe list. Once unsubscribed, the recipient           will no longer receive your emails through Client Connect.

Once you’ve selected the category you want (such as “open”) then click Apply Filters.

3.   You can also search by client by adding their email in the search field and then clicking Apply Filters.

4.   Click the Download These Results link to receive a report by email.

Resources:

How do I log into SalonInteractive?

What are the benefits of On Behalf Marketing?

How do I set On Behalf Marketing brand permissions and priorities?

What are email automations?

How do I create & send email campaigns?