Guidance on creating effective wording for your Online Store headers to personalize messaging, reflect your brand, and drive online sales.
When it comes to writing your own wording for your Online Store headers, it’s easy to draw a blank! However, this is a great opportunity to personalize your messaging to reflect your brand and help drive online sales at the same time.
Basically, you want to entice shoppers to click on the header image, which will take them wherever you have linked that image within your online store. You can showcase a category of products (hair, skin, or body care, etc.), a type of product (shampoo, conditioner, styling, tools, etc.), a favorite brand, or a specific product or tool.
To get started, ask yourself where you want your clients to end up. Do you want to direct them to a line of products, give them a shortcut to your tools section, or really drive attention to a trending product?
Here are some ideas to help get you started:
NOTE: Keep in mind that there is a character limit for these two sections: the header is 32 characters with spaces, and the sub-header is 100.
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If you’re linking to a specific product, write about the main benefits and/or the problem it solves:
Frizz Fighting Made Easy
A must-have for today’s humidity!
Get Gorgeous Curls
Protect, moisturize, and add shine all in one product!
Keep Your Color Salon Fresh
The best color care starts here!
Ultimate Control
The best pomade this side of the Mississippi!
Take a Powder
Refresh, volumize & add root lift for second-day hair!
New Product Alert
Check out the latest & greatest (insert product type + main benefits)
About Style & Consistency
The examples above use classic headline style for the first line with capital letters for each main word and no punctuation at the end. The second line is a regular sentence that ends with a period, exclamation point, or even a question mark - if it’s appropriate. Nothing says that you have to use this format: you can do all caps for the headline, sentence style, all lower case - whatever you want. Just keep the style consistent for all of your headers so that everything looks polished - just like your brand.
Resources:
How do I customize my Online Store?
How do I customize my Online Store headers?
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