How do I finish my Online Store setup to unlock more On Behalf promotions?

If you have set up service promotions but want to unlock more On Behalf Marketing (OBM) promotions, you’ll need to finish your Online Store setup.

From your Customize On Behalf page, click Set up Online Store to activate.

Select the brands you’d like to retail in your Online Store and then click Next.

Select the types of On Behalf campaigns you’d like clients to receive to help them shop your Online Store. These campaigns are designed to enhance the shopping experience for your clients and include automated emails featuring your favorite brands. Once you’ve made your choice(s), click Next.

Campaign types:

Free shipping emails

Offers for free shipping on your Online Store.

Product discount emails

Discounts on products to boost Online Store sales.

Education emails

Useful info related to the brands you select.

Product sets emails

Bundled product offers and seasonal holiday gift set specials.

Service promotion emails

Promotions that encourage clients to book appointments for salon services your beauty biz offers.

While you can choose up to five brands to include in On Behalf emails, we highly recommend selecting up to three. Narrowing your selection gives you the power to stand behind the brands you suggest, ensuring your clients receive just the right number of special offers without feeling overwhelmed.

To help you get started, we’ve selected three top-selling brands for you. However, you can choose any three to five brands you wish. Once you’ve made your brand selection, click Next.

For each type of promotion that you selected, choose the brands you’d like to include.

Notice that your online booking link auto-populates in the Appointment booking link field. This link will display as “Book an appointment” in the footer of your Online Store.

You can also link to your website, which will display as “Visit our website” in the footer of your Online Store. Copy and paste your website link in the Website link field. Click Next when done.

Now, add your business address, upload a logo (if you have one), and pick a link name. Your business name will auto-populate into the link field and, if available, will indicate so here. If available, click Next.

Choose the plan that works best for your business:

• The Free plan includes an Online Store, Product Recommendations, brand marketing with On Behalf, and Salon Ordering.
• The Essentials plan includes everything in the Free plan, plus powerful email marketing tools to maximize the success of your Online Store and reach your clients anytime, anywhere.

If you choose the Essentials plan, you get Client Connect email marketing features.

The Essentials plan is based on the number of clients with email addresses you have on your client list. Use the dropdown to find and select the number of clients on your list.

Above the Start free trial button, you’ll see the corresponding monthly pricing that will take effect after your free 30-day trial ends. Remember that you can downgrade to the Free plan at any time.

Click Start free trial.

For any paid plans, you’ll need to add your payment information.

Review the order summary and note your free trial end date.

Fill in the fields for your credit card number, expiration date, CVC, the country, and ZIP code for your credit card billing address. Click Subscribe when done. 

Once your order is processed, you’ll see your dashboard with a banner at the top showing your subscription plan and reminding you about your free trial.

Congratulations, your Online Store is now live! If you wish to customize your store further, click here: How do I customize my Online Store? 

You can also customize your OBM preferences here:

• How do I manage On Behalf Marketing?
• How do I set On Behalf Marketing brand priorities?

Next, you’ll want to upload your clients to take advantage of sending Product Recommendations and email marketing and add your bank to receive your commissions. Learn more below.

Resources:

What is a distributor, and why do I need an account number?

What is a locked brand?

How do I customize my Online Store?

How do I upload clients?

How do I make Product Recommendations?

How do I set up my bank account?

How do I add or edit a team member?

How do I find my Online Store link?

Top 10 Ways to Promote Your Online Store