How do I design my own email campaign using a blank template?

If you’re feeling adventurous or simply like creating your own email campaigns from A-Z, follow these steps.

To get started, from your SalonInteractive menu, click Client Connect. Select the Email campaigns tab. If you have not created any email campaigns yet, click the Create campaign button.

On the Choose a template page, click the Design my own option.

Short of your header and footer, a blank template will open for you to edit.

Create a subject line of up to 150 characters, including spaces. Just make sure your subject line is fun and catchy so your clients want to open your email.

In the From name section, your business name will auto-populate. However, you can edit the name if you wish.

Click the Advanced options button.

In the Campaign name section, you have the option to name your email for easier reference later.

In the From name section, your business name will auto-populate. However, you can edit the name if you wish.

For best practices to help ensure the best possible success for your campaign, click the Want some email tips? link. We have many ideas to help you create a successful marketing campaign.

You can also take a break from creating your email campaign at any time. Just click the Save and exit button and pick up where you left off later.

When you’re ready to start your design, keep a few things in mind:

     •   Include a compelling headline
     •   Make sure your messaging is clear and free of mistakes
     •   Have a specific call-to-action (visit website, book now, shop Online Store, etc.) and              give them a path to get there:

Add a button
     •   Label your button appropriately with the desired action: Book Now, Sign Up, Shop Now, etc.)
     •   Include a link to where you want to send them
     •   How do I find my Online Store link?
     •   Customize your email whenever possible: Hello (client first name),
     •   Use a font and color theme that reflects your brand
     •   Always send a test and ask someone else to help proof the email for you

Get to know the email editor. You can use the toolbar to add text, images, and buttons and customize the email as you see fit.

How do I use the email editor?

Have fun and design away!
Once you’re happy with your email, click Next.

Next, select recipients for your email.

If you haven’t uploaded your clients to your SalonInteractive account, now is a good time to do so.

How do I upload clients?

When it comes to selecting recipients, you have several options. You can choose all clients, clients who have or have not purchased online within a timeframe that you set, or filter by tag. If you connected your Point of Sale (POS) software to your SalonInteractive account, you may have extended options for filtering email campaign recipients.

First, click the Want some email tips? button to learn about best practices for sending emails. 

The All Clients option is selected by default and will send your email campaign to any clients on your list who have a valid email address and have not unsubscribed from your marketing emails.

Click the View list button at any time to see the list of clients selected as part of your recipient filters. Click the trash icon for any people you don’t want to send your campaign to. When done, click Close.

You can also select clients who have or have not purchased online within a certain number of days, which you set.

If you’d like to use tags, choose one or more tags you’ve previously created to include in your email recipients list.

In the slide-out, select the tags you want to include and click Save.

When you are done selecting recipients, click Next at the bottom of the page.

If you connected your Point of Sale (POS) software to your SalonInteractive account, you may have extended options for filtering email campaign recipients.

You can filter by clients with past or upcoming appointments within the number of days that you set.

You can filter by service provider by clicking the Assigned service providers section. In the slide out, select the service providers you want to include and click Save.

When done filtering recipients, click Next.

Before sending your email campaign, it's important to preview it and send a test.

To preview your email, toggle between Desktop and Mobile to see how it will look to your clients.

Next, click Send test email.

 Send your test to any verified account user by selecting them in the dropdown.

Keeping the default Send to myself box checked, click Send test. When you receive your test, proofread your text, image size and placement, and click every link to ensure each goes where you want it to.

 If everything looks good on your test, Click Schedule send. 

Follow these instructions to send your email:

My email campaign is designed - how and when do I send it?

 

Resources:

What are email campaigns and how do I create, send & manage them?

How do I create & send email campaigns?

How do I create an email campaign using a template?

How do I use the email editor?

My email campaign is designed - how and when do I send it?